In the card making world, backgrounds are “Queen”. I love to do backgrounds, and there are days that that is all I will do. 

I was looking at a background that I did for one of my cards and it took me back to a course I took about design principals and how often I continue to use these principals, so I thought you might be interested.

Following is the list we covered in the course. 

Lines

gives a sense of movement

 helps direct the eye

creates emphasis

Scale

draws attention to and from certain certain elements

creates emphasis, drama

Colour

create a strong palette

use the right colour process

consider colour theory

Repitition

helps to tie lots of visual elements together

crucial for consistent branding

Negative Space

‘the space in between’

create clever images

fantastic for logos

Symmetry

creates a sense of calm

the human eyes is usually attracted to symmetry

Transparency

helps element interaction

use it intentionally

can create movement

Texture

gives depth to designs

use it sparingly and intentinally

Balance

each element has a weight

adjust your designs balance via scale and composition

Contrast

light vs. dark; thick vs. thin

helps create emphasis

makers designs ‘pop’

Depth

try textures and shadows, effects and horizon lines, etc.

Framing

helps highlight elements

can be aesthetic or purposeful

crop images in interesting ways

Composition

the arrangement of elements

have purpose with the composition

uses scale and depth

 

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